Privacy Policy

1. Introduction

Arch ("Company," "we," "us," or "our") operates the website located at www.getarch.com and related services (collectively, the "Services"). This Privacy Policy describes how we collect, use, disclose, and otherwise process personal information in connection with our Services, and your choices regarding our use of this information. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy in its entirety. If you do not agree, you must immediately discontinue use of our Services.

2. Information We Collect

We collect information to provide, improve, and personalize our Services. The types of information we collect include:

2.1 Information You Provide

• Contact information (name, email address, phone number, company name)
• Business information you submit through forms or communications
• Any other information you choose to provide to us

2.2 Information Collected Automatically

When you access our Services, we automatically collect certain information, including but not limited to:

• Device information (IP address, browser type, operating system, device identifiers)
• Usage data (pages visited, time spent, clicks, scrolling behavior, navigation paths)
• Location data (inferred from IP address)
• Referring URLs and search terms
• Company and business identification data derived from IP addresses

2.3 Information from Third Parties

We may receive information about you from third-party sources, including data enrichment providers, business intelligence platforms, marketing partners, and publicly available sources. We may combine this information with other information we collect about you.

3. Tracking Technologies

We use cookies, pixels, scripts, and similar tracking technologies to collect and store information. These technologies may be operated by us or by third-party service providers on our behalf. Our tracking technologies include:

• Google Analytics & Google Tag Manager: For website analytics, user behavior tracking, and conversion measurement
• Apollo: For visitor identification, lead intelligence, and business development purposes
• RB2B: For B2B visitor identification and company-level tracking

These technologies may identify your company, track your browsing behavior across sessions, and provide us with contact information associated with your business. By continuing to use our Services without opting out, you consent to the use of these tracking technologies.

4. How We Use Your Information

We may use the information we collect for any lawful purpose, including but not limited to:

• Providing, maintaining, and improving our Services
• Communicating with you about products, services, and promotional offers
• Sales and marketing activities, including outbound outreach
• Identifying and contacting prospective customers
• Analyzing usage patterns and optimizing user experience
• Research and development of new products and services
• Fraud prevention and security purposes
• Compliance with legal obligations
• Any other purpose with your consent or as permitted by law

5. Disclosure of Your Information

We may share your information with third parties in the following circumstances:

• Service Providers: Third parties that perform services on our behalf (analytics, hosting, marketing, CRM)
• Business Partners: Partners with whom we jointly offer products or services
• Affiliates: Our parent company, subsidiaries, and affiliated entities
• Business Transfers: In connection with any merger, acquisition, sale of assets, or bankruptcy
• Legal Compliance: When required by law, legal process, or government request
• Protection of Rights: To protect our rights, privacy, safety, or property
• With Consent: When you have given us permission to share your information

6. Data Retention

We retain personal information for as long as we deem necessary or useful for our business purposes, unless a longer retention period is required or permitted by law. We may retain information indefinitely in anonymized or aggregated form. The criteria used to determine retention periods include the nature of the data, our business needs, and applicable legal requirements.

7. Your Choices

7.1 Opt-Out of Tracking

You may opt out of certain tracking technologies through the cookie consent banner on our website. Please note that opting out may limit certain functionality and your experience on our Services.

7.2 Marketing Communications

You may opt out of marketing emails by clicking the "unsubscribe" link in any marketing email. Please note that we may continue to send transactional or service-related communications.

7.3 Do Not Track

Our Services do not respond to "Do Not Track" signals. We will continue to collect information as described in this Privacy Policy regardless of browser settings.

8. California Privacy Rights

If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. To exercise these rights, contact us using the information below.

Please note that we may deny requests where permitted by law, including where we cannot verify your identity or where the request conflicts with our legal obligations. We do not discriminate against individuals who exercise their privacy rights.

9. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You acknowledge that you provide your information at your own risk.

10. Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time, in our sole discretion. Changes will be effective immediately upon posting to our website. Your continued use of our Services after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ARCH SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO THIS PRIVACY POLICY OR OUR PRIVACY PRACTICES, REGARDLESS OF WHETHER WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

14. Governing Law & Dispute Resolution

This Privacy Policy shall be governed by the laws of the State of Delaware, without regard to its conflict of laws principles. Any disputes arising under this Privacy Policy shall be resolved through binding arbitration in accordance with the rules of the American Arbitration Association, and judgment on the award may be entered in any court of competent jurisdiction. You waive any right to participate in a class action lawsuit or class-wide arbitration.

15. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at: