Arch is marketing software for home services contractors. It connects to ServiceTitan, identifies customers at risk of churning, surfaces high-intent prospects, and automatically runs personalized email and direct mail campaigns. No agencies or additional headcount required.

What types of contractors does Arch work with?

Arch is purpose-built for HVAC, plumbing, electrical, and drain contractors who use ServiceTitan.

Is Arch right for my company?

Arch is designed for professional growth contractors with consistent marketing spend who want to maximize customer retention and lead generation without adding headcount.

How does Arch integrate with ServiceTitan?

Arch has a native integration with ServiceTitan. Your data stays in sync, attribution is accurate, and there's nothing to stitch together. All campaign performance flows back into ServiceTitan automatically.

How long does it take to get started?

Implementation is low-lift. Most contractors are up and running within 2 weeks.

What data does Arch use to find new prospects?

Arch layers your ServiceTitan customer data with external signals including permits, real estate transactions, and financial data. This helps identify high-intent homeowners in your service area before competitors reach them.

How does Arch help with customer retention?

AI analyzes patterns in your ServiceTitan data to detect early warning signs that a customer is at risk of churning. These accounts are automatically enrolled in retention campaigns before they're lost to competitors.

What marketing channels does Arch use?

Arch sends personalized campaigns through email and direct mail, both proven channels for home services contractors. Campaigns are triggered automatically based on customer behavior and intent signals.

Does Arch replace my marketing agency?

For many contractors, yes. Arch runs customer retention and lead generation campaigns automatically, giving you the output of a marketing team without the cost or management overhead.

What is the free diagnostic?

The diagnostic is a free revenue analysis that shows how much your business is losing to customer churn. You'll see your revenue at risk within 48 hours. No commitment required.

What kind of ROI can I expect?

Results vary by business, but in one case study, Pacific Heating & Cooling generated approximately $138,000 in revenue from a $12,000 direct mail investment in 36 days. That's roughly 11x ROI.

What kind of customer service does Arch provide?

We provide customer service 7 days a week and pride ourselves on white glove service. Our team is here to support you whenever you need help.

How do I get started?

Request a demo or start with a free diagnostic. Our team will analyze your ServiceTitan data and show you exactly where you're losing revenue, and how Arch can recover it.

Tariffs on Steel and Aluminum—How They're Raising HVAC Costs and How Data Can Help

In 2018, the U.S. government introduced tariffs on steel and aluminum imports to boost American industries. While the goal was to protect local jobs, these tariffs have made life tougher for the HVAC sector. Steel and aluminum are essential for building HVAC systems—used in everything from ductwork to compressors. When the price of these metals goes up, so does the cost of heating and cooling equipment. Fortunately, data science offers solutions to soften the blow.

Why Tariffs Hurt HVAC

The tariffs slapped a 25% tax on steel and a 10% tax on aluminum from certain countries. Since then, metal prices have soared. Steel costs have climbed by about 30% from 2018 to 2023, and aluminum prices have risen by 20%. For HVAC manufacturers, this means higher production costs. A residential HVAC system that cost $3,500 in 2017 might now run you $4,200—a jump driven largely by these tariffs. Homeowners, contractors, and businesses all feel the pinch.

How Data Science & Arch Help Fight Back Against Rising Costs

Data science tools can help HVAC companies manage these rising costs in practical ways:

Predicting Price Changes: By analyzing past trends and tariff updates, data tools can forecast future metal prices. This lets businesses buy materials at the right time to avoid price spikes.
Smarter Sourcing: Data can reveal the cheapest, most reliable suppliers—even under tariff rules. It might suggest shifting to a domestic source or a tariff-free country.
Pricing Made Simple: Real-time data helps companies adjust their prices to cover costs without scaring off customers.
Specifically for Arch: HVAC contractors will need to find ways to increase ROI of their business in the face of rising costs. Given that marketing is a big spend category, making use of data to drive better conversion and lead sourcing is a great way to manage rising HVAC equipment costs.

Why This Matters

Tariffs have made HVAC systems more expensive, but data science gives businesses a way to adapt. With the right insights, they can plan ahead, cut costs, and keep projects affordable.