Product Update: January 2026

Hello all,

It's time for another product update — the Arch engineering team has been on fire lately 🔥. We've been shipping fast, taking your feedback seriously, and pushing Arch further toward what it's built to be: a more automated, more intelligent revenue engine.

We have several exciting updates to share.

💸 Budget Management (How fun was 2026 budgeting?)

This is a big one! You can now define monthly budgets at the sequence level, and Arch will intelligently allocate spend based on performance. Instead of manually guessing where dollars should go, Arch continuously shifts budget toward the audiences and sequences driving the most value.

Why this matters

• More visibility on how much you're spending on each sequence
• Less manual micromanagement and checking
• Faster reaction to what's actually working

This is the foundation for more autonomous optimization coming soon.

You can view the feature here under the Sequences → Audiences tab: https://app.getarch.com/sequences/

🧪 Built-in A/B Testing (Early Access)

What it is

You can now run controlled A/B tests directly inside Arch to test and improve your Copy/Design/Offers.

We split eligible audiences into two groups, run two different creatives, messaging and offers with them, and compare downstream outcomes.

Why this matters

• Test and learn which offers and messaging are driving incremental revenue
• Personalize offers based on audience
• Learn faster which audiences, messages, and sequences actually move the needle

We don't just look at revenue. We track appointments, estimates, jobs and average job value as leading indicators — critical for high-ticket services where revenue can be lumpy. Reach out to us in case you want help to set this up.

📫 Direct Mail Flexibility (For the deal-seeker in you)

What it is

At Arch, we don't make money on postcards. We pass through direct mail costs directly from the provider:

• $0.49 per postcard (standard mail)
• $0.56 per postcard (first-class mail)

We now have a general vendor interface. Should you ever get a cheaper price, reach out and we will set up with them. This gives you the flexibility to use the direct mail vendor of your choice and secure the best pricing.

Why it matters

• Keep direct mail costs predictable and transparent as volume scales
• Maintain flexibility to negotiate better rates or use preferred vendors

You can view the feature under Settings → Direct Mail tab: https://app.getarch.com/settings/direct-mail

🖼️ Creative Templates

What it is

We know that creating and managing email designs is often the longest part of launching a campaign. We heard you and made it easier by simplifying the creatives process.

Why it matters

You can now:

• Reuse winning designs and templates
• Start from proven templates instead of a blank canvas
• Cut creation time dramatically (with autosave protection built in)

This is just the beginning — we're cooking up something even more powerful here 👀

What's cooking

Here's a preview of what we're actively building toward - you should see the feature live in the upcoming weeks:

• Visibility, visibility and more visibility…
• AI-powered revenue insights…
• New channels…

As always, thank you for the feedback that continues to shape Arch. More automation, more intelligence, and fewer manual decisions — that's the direction we're heading.

—

Best,

The Arch Team