Arch is marketing software for home services contractors. It connects to ServiceTitan, identifies customers at risk of churning, surfaces high-intent prospects, and automatically runs personalized email and direct mail campaigns. No agencies or additional headcount required.

What types of contractors does Arch work with?

Arch is purpose-built for HVAC, plumbing, electrical, and drain contractors who use ServiceTitan.

Is Arch right for my company?

Arch is designed for professional growth contractors with consistent marketing spend who want to maximize customer retention and lead generation without adding headcount.

How does Arch integrate with ServiceTitan?

Arch has a native integration with ServiceTitan. Your data stays in sync, attribution is accurate, and there's nothing to stitch together. All campaign performance flows back into ServiceTitan automatically.

How long does it take to get started?

Implementation is low-lift. Most contractors are up and running within 2 weeks.

What data does Arch use to find new prospects?

Arch layers your ServiceTitan customer data with external signals including permits, real estate transactions, and financial data. This helps identify high-intent homeowners in your service area before competitors reach them.

How does Arch help with customer retention?

AI analyzes patterns in your ServiceTitan data to detect early warning signs that a customer is at risk of churning. These accounts are automatically enrolled in retention campaigns before they're lost to competitors.

What marketing channels does Arch use?

Arch sends personalized campaigns through email and direct mail, both proven channels for home services contractors. Campaigns are triggered automatically based on customer behavior and intent signals.

Does Arch replace my marketing agency?

For many contractors, yes. Arch runs customer retention and lead generation campaigns automatically, giving you the output of a marketing team without the cost or management overhead.

What is the free diagnostic?

The diagnostic is a free revenue analysis that shows how much your business is losing to customer churn. You'll see your revenue at risk within 48 hours. No commitment required.

What kind of ROI can I expect?

Results vary by business, but in one case study, Pacific Heating & Cooling generated approximately $138,000 in revenue from a $12,000 direct mail investment in 36 days. That's roughly 11x ROI.

What kind of customer service does Arch provide?

We provide customer service 7 days a week and pride ourselves on white glove service. Our team is here to support you whenever you need help.

How do I get started?

Request a demo or start with a free diagnostic. Our team will analyze your ServiceTitan data and show you exactly where you're losing revenue, and how Arch can recover it.

Navigating the HVAC Industry Slowdown

Introduction

The HVAC industry is facing a slowdown due to several factors, including post-COVID normalization and regulatory changes. Understanding these dynamics is crucial for businesses to navigate the challenges and find opportunities for growth. For HVAC contractors, this period of adjustment offers a chance to refine their strategies and optimize operations[3].

Factors Behind the Slowdown

The slowdown is primarily driven by a decrease in replacement demand post-COVID and new SEER regulations increasing the minimum efficiency standards for HVAC systems. These changes are creating a challenging environment for maintaining top-line growth. Additionally, the HVAC market is experiencing increased competition and economic pressures, further complicating the landscape[3].

The HVAC market is also seeing a normalization in replacement rates following an uptick during and immediately after the COVID-19 pandemic. Additionally, the recent SEER regulation changes, which raised the minimum efficiency standards for HVAC systems, have added to the industry's challenges[3]. The industry's reaction to these changes will take time, affecting the short-term growth prospects.

Strategies to Overcome Challenges

To thrive in this environment, HVAC businesses need to focus on improving operational efficiency and exploring new growth avenues. This includes investing in employee training, adopting advanced technologies, and enhancing customer service. By streamlining processes and reducing waste, businesses can improve their bottom line and weather the slowdown[3].

Implementing energy-efficient technologies and offering maintenance packages can also help retain customers and generate steady revenue streams. Furthermore, leveraging data analytics to understand customer behavior and preferences can guide targeted marketing efforts and improve service offerings[1]. Expanding growth opportunities by focusing on core business elements, such as customer service and community trust, can also help businesses stay resilient during tough times[3].

Applications for Contractors

For contractors, navigating the slowdown means optimizing operations and finding new ways to add value to their services. This could involve:

Expanding Service Offerings: Consider adding new services such as energy audits or smart home integrations to attract more customers.
Investing in Marketing: Use targeted marketing strategies to reach potential customers and retain existing ones.
Leveraging Technology: Adopt advanced technologies like AI and IoT to improve efficiency and service delivery.
Building Strong Customer Relationships: Focus on providing exceptional service to differentiate from competitors.
Connecting Virtually with Homeowners: Offer virtual consultations to engage with customers before a site visit, enabling immediate connection with a customer, establishing trust early in the service process and creating the opportunity to expand your geographical reach.

Expanding on new ways to connect with homeowners is essential. Virtual consultations can be a game-changer, allowing contractors to assess issues, provide estimates, and discuss solutions remotely. This not only saves time but also enhances customer satisfaction by offering flexibility and convenience.

Future Outlook

Despite the challenges, there are opportunities for growth in the HVAC industry. By staying agile and adapting to market changes, contractors can find new ways to succeed. Emphasizing sustainability, leveraging AI, and focusing on customer satisfaction will be key strategies for thriving in a slow market[3].

Conclusion

While the HVAC industry is facing a slowdown, there are still opportunities for growth. By understanding the market dynamics and implementing strategic changes, businesses can navigate these challenges and emerge stronger. For contractors, this is a time to innovate, improve, and prepare for future success.

References

HVAC.com - 2023 HVAC Regulations
Consulting Report by EY-Parthenon
ACHR News - Private Equity Firms Continue to Acquire HVAC Firms at Rapid Clip